PHP, SEO, And Spiders - Oh My!
Dynamic database-driven sites became very well-liked, and relatively easy to set up and administer, through the utilization of Content Management Systems (CMS) and PHP server-facet scripting. It is also doable to make a fancy-wanting site with little actual content, or automatically generated code that may harm your SEO, such as multiple URLs that show identical content.
Search engines are constantly evolving and adapting in response to changes in the approach information is presented on the web. Ways that were once necessary to make sure inclusion of PHP pages are no longer required.
It was once useful to generate a static HTML version of a PHP page therefore that each one the “includes” could be indexed. Now search spiders “see” all the content on a PHP page, the identical approach it’s viewed in a browser.
It was once prudent to avoid dynamic URLs containing “? & =” - now, the search engines list URLs with the dynamic variables. But, it is best to compose them with only three variables. Some variable-laden URLs may be listed, but while not any accompanying content/description, in the search results… Stay tuned for additional developments as the search engines refine their methods.
With several hosts running the favored Apache server, developers are expanding the use of PHP by modifying the .htaccess file to permit PHP code processing at intervals HTML documents, and enabling shorter URLs with fewer variables by configuring httpd.conf. Your net hosting supplier’s support team should be ready to inform you if these options are offered for your site.
Implementing a common sense approach to SEO for your PHP website needs cooperation and coordination among the developer, webmaster, and internet host. Beware of “SEO Consultants” with “secret strategies” and “guaranteed results” - gimmicks that kludge the search spider these days might hurt your ranking tomorrow.
A descriptive and catchy page title is one of the key elements of SEO - whether or not or not your web site uses PHP - since it becomes the linked title of your search engine listing. Use the name of your web site in the title to encourage branding, along with a transient capsule regarding the precise page. Remember {that the} title displays at the top of the browser window and within the menu bar, therefore keep it brief, but one hundred sixty characters. Avoid using identical titles on multiple pages (this may easily happen with dynamically generated titles) as a result of they may not be listed individually, and if they are listed separately, it’s confusing. Meta tags for description and keywords became less crucial to SEO - but that does not mean you ought to forget about them.
The fundamental principles of SEO that apply to static HTML sites also apply to dynamic PHP sites:
● Offer participating and valuable content presented in an enticing design.
● Code ought to be error-free and standards-compliant.
● Use keywords appropriate to your material - don’t be tempted to use “tricks” that might finish up hurting your search engine listing.
● Encourage repeat visits with frequent updates, interactive features, membership sign-up, opt-in newsletters and, if acceptable, “freebies” - contests, giveaways, downloads and alternative resources.
● Encourage linking to your site with copy & paste code. Reciprocal links build partnerships and enhance page rank, but avoid hosting bulky “link farms” and other venues for worthless web site spam.
● Build use of tools provided by the search engines, like making a sitemap.
● Educate yourself by reading the search engine faqs, in addition to by perusing some independent forums for SEO tips and methods.
Here are a few resources for any data:
Optimizing Dynamic Content
http://www.highrankings.com/issue065.htm#seo
Building Dynamic Pages With Search Engines in Mind
http://phpbuilder.com/columns/tim20000526.php3
High Rankings(r) Search Engine Optimization Forum > Technobabble > Dynamically Generated Site Issues
http://www.highrankings.com/forum/index.php?s=c5e371a3bec60ac7e650447c430abfd4&showforum=twenty five
Digital Point Forums > Promoting > Search Engine Optimization > PHP, HTML does it matter?
http://forums.digitalpoint.com/showthread.php?t=53280
Parsing PHP in .html Files
http://www.desilva.biz/php/phpinhtml.html
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