S.E.O – Pit Falls And How To Avoid Them
Orange County SEO professionals see website designing and programming errors that cost local firms a fortune. More than half of all websites have programming mistakes and site design mistakes. They are as deadly as shooting your own feet. Let’s find what Orange County SEO mistakes most web sites make.
1. Wrong Use of Robots File
Real Orange County SEO execs never make this error. But amateur attempts at revising robots.txt file does more bad than good. This is how.
Bots text file asks search website spiders or search search robots not to visit the whole site or particular parts there of. This is a means of preventing the search engines from listing proprietary data like user names, passwords, mail content, etc.
When used the wrong way, the robots file can stop access to the entire site. Wrong use of robots file can also undermine the excellent work of a rigorously planned architecture of the site.
2. Wrong Use of Canonical URL
Canonical URLs are a special directive meant to protect ecommerce websites against the effects of unoriginal content. That is, products with same content and details can be mentioned in dozens of pages. Search websites think the multiple pages as copied content. Canonical URL tells the canonical page has the genuine content. Search engines can then give preference to the canonical page.
Every product needs a canonical page. That is, if your internet site has 100 products (shoes, bed sheets, cell telephones, etc), it has to have 100 canonical URLs. By making a single page the canonical url for all your items you damage the website.
3. Not Providing Text Content
Text content can be in html or php files. When you hide your text content in flash or images, the search sites can’t read it. Building a flash only website and entering text in image files are the largest SEO mistakes. It is the text content that Google and other search website automated bots see and index.
Not getting too technical is the way to avoid these mishaps. Do learn how to use robots.txt file. Nonetheless not using canonical URL is far better than using them the wrong way. Providing content in text format takes way minimal effort. It also takes less bandwidth.
Avoid all these stupid S.E.O mistakes. Using execs of Orange County SEO surely will give you results. Otherwise, it is throwing money down the hole.
Victoria Caldwell, an Orange County Search Engine Optimization Expertand owner of Impress Web Selling and Orange County SEO