As a Dorset SEO consultant, I have come across this question for so many times: “What is the best SEO plan that you can advocate? Is it back-linking? Is it social media? Is it content marketing?” The simple answer, really, is it’s none of the above. While back-linking, social media and content marketing are all critical facets of marketing your business online, the only actual method to get ahead of your competitors is to provide your audience with something of value. And I’m not talking about general, umbrella terms like “relevant information,” “helpful tips” or “community-sharing”. I’m talking about real, tangible, quantifiable value that your readers can actually put to good use in their practical, everyday lives.
Let’s say, as an example, that you wrote an article on the way to promote your business on Facebook. Now, this subject has been written about for so many times now. If you do a Google search, you'll find at least 245,000,000 Internet sites that contain the keyword “promote business on Facebook”. Just how precisely are you going to contend with hundreds of millions of websites that are talking about the exact same thing that you want to talk about?
The key here is to provide something that your readers may be able to apply in their daily lives. Don’t just instruct them to “Keep their fans interested.” You have to show them how. Don’t just tell them to “Monitor their page.” Show them the easy way to use Facebook Insights and other analytics tools available for them to track their statistics. When your followers make it plain that you wrote a great article and that they will remember everything you claimed, that’s good. But when your audience tell you that they had an increase in profits for the last 2 months because they followed your suggestions, then that is far better. This is what I?m talking about when I mentioned you've got to show them something real, tangible and quantifiable.
So how does one do this? These are some suggestions, but you can always think up of your own:
1. Work out troubles. Unless your audience are information junkies willing to cram their brains with pointless minutiae, they only need info that can help them solve their issues. And there are a lot of them. They have to know how to earn some money, have more sound relationships, lose weight, buy better products, become more happy individuals, etc. For every article that you write, pick one of those issues and focus on delivering a solution.
2. Be very generous. Don’t be terrified of giving away things absolutely free regardless of whether you think you’re losing dear capital initially. People on the Web are intelligent individuals and they can read closely if you’re trying too hard to sell your products or if you’re simply here to offer value for them. Ironically enough, it’s those websites that aren’t scared to be generous that will earn the most in the end.
3. Interact. The entire point of going online is to start a dialogue. From that single point of contact, you can easily build and strengthen a community of followers who depend on you to provide reliable, beneficial and interesting information that they can use for themselves. So when a person shoots you an e-mail or when people start commenting on your articles, reply to them. Agree with them, argue with them (respectfully, if I may add), answer their questions, praise them, give them the information they’re asking for. Do something for them. Yes, that implies giving even more value than the kind you decided to give in your article.
You don’t have to fixate on keywords and back links. There are no Google penalties for websites that give value. In reality if you keep focusing on how it’s possible for you to help your followers in each way you can and forget about making profits from your internet site altogether, the top quality back-links, the social media mentions and the high search rankings will easily come your way.
Lloyd Roberts – Click here.
For more information Dorset SEO services, please visit http://123webdesignbournemouth.co.uk.