Right after the latest Penguin update, several internet sites throughout the internet encountered a decrease on their search rankings. Even the utilization of exact match domains is in great threat if not managed appropriately. Essentially, it can make or break up the standing of your site. It remarkably impacts or dictates your potential in search engine optimisation. Too much use of exact match domains might seem abnormal for Google. They consider it as keyword stuffing when a large proportion of your anchor texts belong to your exact match domains.
Technically, sites that over optimise exact match domains will be ticketed. However, the punishment can be treated promptly in the event you harmonize the variation of your link density. There is no much to bother with being punished by Penguin compared to other penalties as you already detected the problem.
SEO companies make use of exact match domains under their SEO packages for the purpose of having legitimate keywords and a brand. Given that the algorithm of Google is getting more intelligent, it is a good idea to vary your anchor text every once in awhile. It is not appropriate to state that exact match domains are out of the search engine optimisation field. You cannot eliminate the fact that they still provide a vital boost to your SEO mission. The key is to just be certain you have a diversified range of anchor texts to prevent keyword spam.
If your Google search positions are beginning to drop down, it is one sign that you are not managing your anchor text diversity well. The level of damage to your internet site is determined by how spammy the strategies that you are using.
There are situations wherein well-known sites suddenly lost years of work which cannot be repaired by any reconsideration simply because of big algorithm revisions. To stay away from this kind of incident, it is advisable to regularly look at your anchor text distribution of incoming and internal links.
Generally, SEO experts suggest holding each and every anchor text below 20 percent. Make different variations by using naked links which entails your brand or a particular call to action. Take away all questionable methods and stay natural with your linking structure and content quality. In the end, Penguin induces all website owners to pay attention to premium quality written content with great link diversity.