SEO is simply so addictive! Yes, it’s just like a drug but the difference is that it is healthy. You have to excuse me for the different nature of this article. I just feel that the time has come to share my passion for SEO with everyone out there.

The reason why it’s so addictive is because once you know how to do it and see the results of your hard work first hand, you just want more and more! For instance, if you have been targeting a particular keyword for a certain amount of time and then you discover that you have finally reached number 1 on Google, you will feel ecstatic but you will also start to think about new possibilities! Such as “what if I targeted another related keyword? How many more visitors would that bring?” The best thing is that all you have to do is replicate what you did for another keyword. And you probably know that things are easier to do the second time!

Another reason why it’s so addictive is because there is a certain benefit in being able to say that you are number 1 on Google for such a keyword. For example, if you owned a company which provided home loans, and your website reached number 1 on search engines such as Google, you can pretty much say that you are most popular and most used home loan provider in the country. I say this because the majority of people outside the SEO and Internet marketing community still think that the website which appears in the top position on the search engines is the most clicked on website, hence the most popular. As a result, the image of your company can be dramatically enhanced if you appear at number 1.

By simply knowing the necessary on page and and off page SEO, you can reach number 1 for any keyphrase, provided it is realistic. These days, it is practically impossible number 1 for 1-word keyphrase such as “car”, “house” or “holiday” because of the intense competition. However, 2-word and 3-word keyphrases are more realistic. Just remember that you still target those keyphrases that get a decent amount of searches.

Before you know it, you will become an SEO addict and never recover.