Looking for a New Ford, car shopper Larry Washington found his way to Willis Ford from a Google search. What began as a simple Google search for New Ford Smyrna Delaware  is now a satisfied customer driving down the road.

This success story has become routine for Willis Ford. Droves of prospective buyers are have been pouring into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Willis Ford launched their new website. According to Forbes Magazine, March 2010 saw the automotive sales increase 24.3%; clearly worthwhile buyers are showing confidence in the industry. With the automotive industry showing signs of life Willis Ford has raised the stakes by introducing a new database-driven website.

There is good reason for buyers to be confident. The major automakers are posting gains once again and the lineup of new cars has buyers salivating. From economical hybrids to flashy new additions to the sports car segment, it appears that innovation now rules the industry. For Willis Ford the challenge of selling cars is getting the vehicles in front of these quality buyers.

The automotive industry has been hit exceptionally hard the last few years. The economic downturn exposed several dealerships that could not compete in a modest buying market. Several dealerships had to close due to sluggish sales, over extension of capital, or substandard management. The remaining dealerships are now flourishing that buyers are once again ready to make deals. Not long ago many dealerships were facing extinction. As credit scores dropped and quality buyers grew scarce, many dealerships faced painful choices about their spending. Without a stream of new buyers many dealerships had to shutter. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.

“Rarely do we confront consumers with credit issues because all of these website based leads are ready to buy a vehicle now. Most of our sales currently come from our website. Numbers like these were never possible in the past. You can truly see the experience and knowledge that JPM brings to the table.”

Santosh Viswanathan, Managing Partner Willis Ford

Regardless of the economic conditions, Jorn & Price Marketing has allowed Willis Ford to become more successful than ever before. The inventory leaves quickly and the profits are outstanding. Willis Ford has high hopes for continued success as the economy continues its recovery.