The Key To Successful Website Optimization

When preparing articles for SEO the title tags are of vital importance, the very first step to getting your page ranking higher in any search. The title tag is the first thing the Google spider recognises on your website and enables it to go “Oh. This website is about such and such”. We know there is a whole algorithm that Google uses to compile and calculate where it’s going to rank websites. First it sends its spiders out, crawls the website, puts it into its index and then they have their big computers that do all the number crunching from all the analysis that they’ve done, compared to their algorithm. Their algorithm looks for what’s on the page and what’s off the page with title tag being it’s first point of call.

We’ll look at on-page optimization. Consider a standard html page, a normal website with navigation, with a little banner at the top, with some links and a title and body copy. If we break that down even more and look at the on page factors that we need to have in place. The most important is we need to do keyword research to select the keyword. We need title keywords that we’re sure other people are searching for. There is no point in ranking title tags for something really obscure if no one is searching for that keyword.

Use the free Google keyword research tool. Put in your broad phrase for your title tag. Say we’re doing soccer drills, type in ‘soccer drills’ which would be your broad phrase and you could look for your keywords that you are trying to optimize underneath that. Each page will only ever get to be optimized for one keyword at any one point in time. You don’t want to optimize for multiple keywords, otherwise you confuse Google on what you are trying to do.

Have a check at, for example, the keyword ‘wine supplies’. So let’s say we’ve done our keyword research. On our main home page typically what we’ll do is optimize for a keyword that is more competitive and harder to rank. In this example, on the home page we are ranking our title tag for ‘making wine’. For our internal pages we are looking for slightly longer tail keywords. An example could be ‘wine supplies’.

Try to think of our typical html page, starting at the very top at the title tag and moving our way down. One of the first things we will see is the title tag. We have chosen our keyword as ‘wine supplies’. You will have to have the keyword in the title tag. But we have to remember where this information is going to appear. It’s going to appear at the top. It will also appear in the search engine. If we’re looking at our search results, the title of the page will appear with a blue underline.

That is your title tag, and Google, when it crawls your page, will get those tags. The title keywords are vitally important for multiple reasons. Firstly we need the keyword in the title tag because the user who is typing that keyword into Google has said I am interested in wine supplies. If they’re interested in answers to wine supplies, if something comes up that says ‘Wine Supplies Australia’, and another one comes up that says ‘Soccer Drills’ they’re obviously going to go for wine supplies because that is something that grabs their attention.

As you can see having your primary keyword in this tag creates the basis for all SEO essentials. If you only do one thing for getting your site ranking in SEO, make sure it’s getting your title tags spot on by using keywords that your users are searching for and making it as attention grabbing as possible. The use of Keyword research tools are important here.