Even if you’ve got some of the factors like meta tags and the basics of SEO, you may not have everything. It’s more than just doing the dos and best practices of SEO, you should also avoid some aspects to make your web pages rank higher in search engines.

Below are the 5 don’ts you need to stay away from to improve search engine ranking.

1. Redirect To Another Domain

Readdressing to another domain is not a 100% guarantee that you’ll be banned from search engines. But it is a very common spammer trick used in conjunction with doorway pages and cloaking. If you set up a redirect that goes to a new domain, you need to write it as a 301 HTTP redirect, not a 302 or meta refresh. By using this, the search engines are instructed that the readdressing is permanent and they must change the domain in their directory.

2. Readdressing To Fresh Domains

Be careful when redirecting your site to new domains since this tactic is always used by spammers. Search engines can be very hard to get back into if your site is banned by mistake.

3. Linking Invisible Images

Invisible images refer to the images having 1×1 pixels size and cannot be seen on a web page by the bare eye. Since the rankings of a web page is based on the number of links, linking images concealed from the customers are created.

4. Connecting Single Pixel Images

This is similar to hiding text or displaying different content to search engines than to your customers. Never take for granted that search engines have the capability to read CSS and HTML tags like resizing full-sized images. Your site will be banned once you do this to optimize your website.

5. Including Invisible Text On Your Web Pages

Concealing text through creating it with the same color as the background can deceive customers but not the search engines. Other type of this is where the font size so tiny that it’s not readable.