Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the globe’s leading maker of personal computers, has announced that it is testing a pre-put in package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

Whereas the home page and Desktop Search can be an undeniable boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it is the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers round the world.

Currently a specialist ‘business tool’ used predominantly by SE practitioners, the Google Toolbar might soon be automatically offered to many thousands of mainstream computer users. Consequently, Google PageRank and, by extension, search engine selling and optimization look set to become half of mainstream vocabulary. (Well, maybe that’s a little optimistic… Perhaps they are additional likely to become part of the vocab of the computer savvy mainstream.)

Thus what will this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:

one) Business call manufacturers can finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is a perfect hook for busy decision makers. It’s terribly easy (in that it’s just a mark out of 10) and measurable, and it’s just THERE; you do not have to travel out of your means to determine the PageRank of a site. It’s precisely what decision makers need to induce their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For higher or worse, PageRank eliminates all shades of gray, leaving the two colours many call makers understand best: black and white.

2) Business will detect the importance of PageRank

Whereas most business decision makers are aware {that a} good search engine ranking is sweet for business, they are not nonetheless aware {that a} dangerous PageRank is unhealthy for business. However with the Google Toolbar at their disposal, they soon can be. Decision makers will immediately start to use PageRank as a 1-shot assessment of the credibility and authority of each web site they visit. And in the process, they’ll become painfully responsive to what their own PageRank says about their company.

three) Business will be additional Search-proactive

Once decision makers realize {that a} dangerous PageRank is bad for business, they’ll be a lot of likely to be proactive regarding their search engine ranking.

four) A lot of businesses can dedicate a budget to Search

PageRank will become just a half of ‘doing business’. Just like TV, radio, and newspapers, it can be proactively communicating with decision manufacturers, each and every day. While the mechanics of a high search ranking can remain a mystery to most, the Search DOMAIN will now not be thought of a black art, and SEMs and SEOs will now not be thought of witch-doctors. This can make decision manufacturers far more comfy dedicating a budget to Search (particularly as they currently have one thing measurable to grab a hold of - see purpose 1 on top of).

Conclusion

It appears that Google has once once more created a very astute business decision. For higher or worse, they’ve improved their position in Search and made important inroads into the desktop software market. Will they threaten Microsoft’s desktop dominance? We tend to’ll have to attend ‘n see. Will they enrich the SEM / SEO trade? In my humble opinion, yes! Google may not be everyone’s favorite search engine, however if they create PageRank into the mainstream, the Search business will finally attract the proportion of corporate advertising spend it deserves.

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