This text can focus on the factors that, we have a tendency to believe, have an effect on your results on Google searches. However bear in mind, Google will not publish its algorithms and is always changing and updating the means it views sites – thus these are the guidelines for you to follow, rather than a definitive statement of the processes involved.

The most important factors fall into two main sorts, namely, on-page and off-page factors. Basically, on-page factors are those things that you’ll do to improve your ranking by adapting the particular coding of your site. This article can target on-page factors, and a second article will cowl off-page factors (those factors mainly regarding incoming links to your website).

In terms, of on-page factors the areas we tend to will cover are:

Keywords – not simply the meta tag, however throughout the positioning
Linking – where your site links to and who they are
Content – how big and new your content is and who is viewing it

Keywords

Funnily enough, most likely the smallest amount vital keywords are those that you place in the actual keyword meta-tag. This feature has become thus abused that Google had nearly disregarded it, whereas other search engines do listen to this tag.

Straightforward rules for the keyword meta-tag are to make certain its short (less than ten words), create certain it’s relevant (all keywords used seem on the page) and there are not any duplicates. Bear in mind search engines work on a page by page basis thus continuously think concerning the precise page you’re working on. We have a tendency to have a sense that Google solely uses this meta-tag negatively, which means that that it can mark you down for breaking the foundations, however not necessarily mark you up for doing a good job.

Different places where keywords are vital are the actual text (see later), your domain name and the opposite meta tags. We tend to have found that having your keywords in your domain name facilitate, as long as they are not overdone. Thus www.seo-gurus.co.uk is sweet whereas www.sensible-search-engine-optimisation-for-google-that-works.com is bad. Once more some other search engines weight the particular domain very highly, as can be seen when you do a search using their engine.

The jury looks to be out on the title tag since duplication of the identical keywords here could be seen as spammy or overload by Google. Similarly the outline tag ought to contain a meaningful sentence outlining the theme of the location while not overdoing the keywords.

In the particular body of the text, keywords ought to be apparent without being duplicated thus a lot of that Google sees them as spam. Many folks use one in all the various keyword density analyses, like the one on the Free SEO Tools site www.datacoms.co.uk, this offers you an idea of the relative density of your keywords compared with the rest of the page. Other good concepts are to possess your keywords in H1 tags and conjointly highlighted in bold, each of which Google appears to require into account.

Linking
We have a tendency to aren’t simply referring here to external links, however conjointly how you link between pages. After all, a sensible internal linking strategy seems to be highly rated by Google. Whereas a advanced internal linking hierarchy will mean that some of your pages simply do not get found by Google. We have a tendency to strive and keep the maximum variety of clicks to reach a page down to a few, and preferably two. It is price considering using Google site maps, since Google appear to be doing a heap of labor during this space which means that they will most likely become more outstanding with time.

One last point on internal links, attempt to create the linking anchor text consistent, Google likes to work out the same anchor text on completely different pages linking to a page.

External links ought to be used with caution. We have a tendency to saw a website with had an address book {that a} Russian porn website added its URL into. This led to Google banning the positioning as a result of we it had been deemed to be linking to a bad neighbourhood – sometimes you merely learn from your mistakes. It’s additionally worth checking periodically that all the links on your site still work. If you’ve got broken links, Google is more possible to carry your website back within the search results. We have a tendency to also believe that Google rates link stability highly, therefore don’t keep churning the links of sites that you just link onto.

Content
Google likes massive, previous sites and that’s a fact. A giant web site that has been around for five years is often visiting out-gun a little, new website within the results page takes. So as a new web site, you’ve got to keep Google interested, and one way of doing this is new well-written content. Strive and place up at least some new pages a month, all nicely linked to the remainder of the site. Avoid having no new pages for three months then one hundred new ones on sooner or later, we have a sense Google prefers to work out a gradual increase in content. Once more suddenly increase of content or links might be seen as spammy by Google and your web site devalue in its eyes. Google is trying to determine if your web site is real and growing organically.

We tend to have seen sites with pages that run for miles. Short, well-themed pages are once more a huge attraction to Google, this also allow you to try and do additional clever internal cross linking with consistent anchor text. It is additionally higher for human readers who will be place off once they see how tiny the scroller button is on the scroll bar – keep pages short and focused.

In the second part of the article we have a tendency to will observe how off-page factors will have an effect on your Google ranking.

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