SEO Tutorial -- WebBizIdeas

PageRank is a rating system for how important a web page is on the World Wide Web. It’s like a popularity poll. When Page A links to Page B, Page A is casting a vote for Page B. The importance of a page is based partially on the number of votes it gets. But, unlike in political elections, some votes are worth more than others. The importance, or rating, of the page that casts the vote (Page A in this example) determines the value of the vote itself. The importance of a website, its PageRank, is based largely on the number of votes the site has plus the importance of the votes.

It would be great to rank for Sony camera because you would get lots of traffic. Sony camera would get a lot more than some of these longer tail keywords. You need a balance. Going for the longer tail keywords can be more profitable on a per user basis. The benefit is for Sony camera we’re going to get a lot more traffic, and with the longer tail we are going to get less traffic but chances are they convert higher because they are buyers. For Sony camera we get 550,000, but for other ones like Sony Erikson k8001 camera, using free Google keyword tool, we get 590 searches. In this example we’ve got 590 versus 550,000. We’re talking a big difference in the number of searches. But the person searching the longer tail keyword is going to be a lot more qualified and it will be easier to rank for that. It’s going to be extremely competitive to rank for Sony camera especially when you think of some of the different websites you are going to try to rank against.

I think there is a good chance the Sony website will be ranking for Sony camera. Why? There are lots of people out there all over the internet linking to the Sony website with the word Sony.

Regular updating is essential

No website that will remain static without any updating for long time would appeal the viewers and thus the traffic movements would be less in comparison. All the leading search engines look for fresh, relevant, and highly informative contents. One would certainly not look for the contents that was relevant five years ago while searching on the web. They will always like something that is closest to the current time and state of affairs in any field.

PageRank ranges from 0 to 10. New sites typically have a PageRank between 0 and 2. A site that has been around for close to a year and has good back links is likely to have a PageRank of 3 to 6. PageRanks between 7 and 10 are reserved for the leaders in the industry niche. Very few sites have such high PageRanks. Online PageRank checkers allow you to check the rank of any website.

Any site that depends on traffic from search engines needs a good PageRank to be successful. The better the PageRank the higher a site will be ranked in the search results. And, of course, people are more likely to click on the sites with the higher ranking.

One way to increase PageRank is to increase the number of pages in a website. Link the pages together for a batter PageRank. Make sure all the pages have quality content because Google checks for meaningless content and may penalize sites with useless pages. Quality content itself improves PageRank by increasing inbound links. Content matters because people link to sites they find interesting or useful.

PageRank, one of several link-based rating systems, is a product of Google. According to some, PageRank is not as important to website ranking as it formerly was. They argue that title, content, and URL have taken on greater significance in website ranking. While PageRank may not be as important as it once was, it still matters.

The best advice for web entrepreneurs: Build a terrific website with a good domain name, keywords in the title and URL, and useful content and a great PageRank will follow

Resource Author Francisco Rodriguez H.
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