SEO Secrets – The Importance of Off Page Optimization

Alright, by now you must’ve realized how your organic SEO services affects the future of your business. You may have tried using Adwords for a while and after your credit card have run out of juice, you feel something needs to be done.

Don’t get me wrong, AdWords can be a fine tool, I use it for testing all the time but to actually try and make a return on the capital invested is more difficult than it seems. Very often the pricing of each click is based on the LIFETIME value of the potential customer, sometimes more than that, especially when ego or inexperience gets involved.

Anyway, it doesn’t really matter how you arrived at the decision to go ‘natural’ or ‘organic’, I’m just glad that you did. Because it’s the right thing to do. Organic search results are a good bargain, because once you have gained that coveted Google page 1 listing then all the clicks that you receive from then on are free. You’re guaranteed to make a profit!

Unless your website design is so bad that no one visits or buys anything is a different story. Let’s assume that you’re selling a product that somebody might buy, then you MUST make a profit. BUT, and it is a pretty big but, it all depends on how much it costs you to obtain that page 1 listing in the first place.

Spend your money foolishly, either by trying to do it yourself, when you should be spending your time on other aspects of your business, or even worse, employing someone to do it for you and those people then not knowing what they should be doing..

Even scarier still is that these people use ‘black hat’ or outlawed SEO techniques and your site simply disappears from Google, overnight.

It’s happened to me and I know just what a horrible moment that is when it dawns on you that you’ve been wiped. So, don’t let that happen to you. If you’re going to do it on your own, don’t look the easier and faster way.

If it looks unreal then it probably is. Realistically, unless you are a SEO expert then I suggest that you either follow the excellent course here or outsource your SEO work, which are two smart things to do. To a trusted, proven party. After all, when my car goes wrong, I don’t try messing with it, I’ll have the local mechanic repair it.

It’s his job to keep up to date with all the latest SEO techniques and solutions. So it is with any SEO expert. It’s their job to figure out what would work or not.

Their job is to invest as little time as possible to get you the best return. They know if what they do works, they will get repeat business.

More keywords, more results, more keywords.. A win win situation for all.

I guess I took a long time to get to the subject but I felt it important to paint a decent backdrop.. You see, if you think SEO is simply a matter of tweaking a little bit of HTML code on a page then I am sorry, you are wrong. On page factors, such as the correct H1 and H2 tags, correct meta descriptions and titles and other factors such as on page keyword density account for less than 20% of the overall Google ranking algorithm.

Yes, they are important and can be the only difference between you and a rival site, but if that is all you’re changing, then you can tweak until the cows come home, Google will think no more of your site no matter how good your on page tweaking is.

THE SEXY SEO SECRET IS:

80% off page

Always remember that, it’s very important.

Comments are closed.