I have a friend that specializes in wedding photography.  She is a big camera nut and has been doing weddings for many years.  I have seen some of her work, and it is really quite amazing.

One of her biggest challenges as a business woman is that there are more wedding photographers in town now than there were just a couple of years ago.  It has meant that she has a lot more competition now than before, and it has been hard for her to keep up.

But, she has found another untapped market to offer her services to: weddings abroad.  She now offers to go anywhere in the world and do the wedding photographs at a very reasonable rate.

She has had a couple of clients already, and is going to Mexico next week for one of them.  It has been good to watch her adapt to changing market conditions and still be able to do what she loves: photograph weddings.